BUSINESS AND COMMERCIAL ADVICE
Target the wrong keywords on Google and AI answers and your competitors could be making off with your sales! Method #1: Find the intersection of high search volume and low competition Step 1: Find seed keywords The first step is to come up with a list of “seed keywords.” Seed keywords are simple terms that … Read more
Step 1: Skip the simplified ad When you try to launch your first Google ad, new users are led through a simplified (and less effective/customizable) ad creation process just to make sure they get their ads up and running fast. The problem is, because this initial campaign is so simplified, Google doesn’t give you the … Read more
Remarketing, as a general term, can mean a whole host of different things depending on how you’ve marketed in the past and how you intend to market in the future. In short, if you’ve reached people in the past and they’ve responded in a certain way, you can reach them again in the hope that … Read more
Over the years, we’ve been fairly active on social media. On and off, we’ve used a combination of Facebook, Twitter, LinkedIn, and Instagram. Twitter helped us get a few PR hits, but never resulted in a lead — so we stopped focusing there. In this section, we’ll cover Facebook, LinkedIn, and Instagram, since that’s where … Read more