BUSINESS AND COMMERCIAL ADVICE
Target the wrong keywords on Google and AI answers and your competitors could be making off with your sales! Method #1: Find the intersection of high search volume and low competition Step 1: Find seed keywords The first step is to come up with a list of “seed keywords.” Seed keywords are simple terms that … Read more
Email lets you reach an infinite number of people — in a really personal way. Sure, you may have hundreds of competitors in your field, but if you’re already in someone’s inbox, you have an advantage over all those other companies. When it comes to increasing your email engagement, the key is to make sure … Read more
Does YouTube work for B2B? YouTube is an opportunity to add visual instruction to your business. It’s a unique medium that probably reaches a totally different audience than, say, your company blog or your LinkedIn page. It’s a lead magnet for your business that stretches into a new medium that you might not be used … Read more